They grow coffee in the Yukon? No, but they drink coffee there. This blend was created for the captain of a fishing fleet who wanted to keep his crew warm in the chilly conditions. The original owners of Starbucks crafted this blend for him and his crew. And the name, by the way, came from a “name the blend” contest
In Starbucks' Texas market, Yukon Blend is sold as “Big Hat Blend”.
Finding and purchasing the best green beans in the world is the first step that differentiates Starbucks Coffee from the rest of the coffee industry. Starbucks is well-known for its exceptionally high quality coffees, care in selection, and expertise in roast. Each coffee is selected for the defining qualities that distinguish its origin. This careful selection process illustrates Starbucks passion for buying and roasting the world's best coffee.