The key thing about owning this type of pan is the "seasoning" treatment. Detailed instructions are provided about how to season the pan and care for it after each use. While it may seem strange at first, the process makes sense and really seems to improve the quality of the pan. Its non-stick properties quickly increase, and you just get used to not using soap on it. I do think that people who don't like "high maintenance" stuff might not have the patience to care for this product and, so, might not get the best performance results.
It's also probably worth mentioning that the pan is fairly heavy.
I recommend this product.