12-servings Starbucks VIA® Ready Brew Decaf Italian Roast Coffee by Starbucks Coffee

Size: 12 Servings A big, bold, full-bodied cup of coffee, with an aroma that lingers all day. Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water....; See complete description »

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Size: 12 Servings

A big, bold, full-bodied cup of coffee, with an aroma that lingers all day.

Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different - it's full bodied and flavorful, just like the Stabucks® coffee you know and love.

We know. We say the words "instant coffee" and you immediately think of something lifeless and flat. No smell. Even less taste.

We're about to change all that. Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIA® Ready Brew and add water. Let the coffee brew 10 seconds, stir, breathe it all in and enjoy.

When we set out to create Starbucks VIA® Ready Brew, we wanted an outstanding cup of coffee that we could enjoy anywhere, at any moment. And now with the launch of Starbucks VIA® Decaf Italian Roast “anytime” includes those occasions that call for the rich, bold taste of coffee – but not the caffeine. Sharing with guests after a dinner party? Relaxing on your red-eye flight? Rushing off to an afternoon meeting? You’ll find all of these situations (and a thousand more) are perfect for our high-quality, 100% arabica, naturally decaffeinated instant coffee.




It's all about the taste... Read the early reviews...

FAST COMPANY'S "10 biggest java junkies"
SMART MONEY "We sampled VIA for ourselves."

It's not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% arabica and ethically sourced. Isn't it wonderful? There's now an instant coffee that you can start a whole new tradition with.

Customer Reviews

Yummy

by LAURA, IL  
September 15, 2010

This instant coffee is better than most fresh brewed. Its good as iced coffee too. Love it.

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Yay for decaf!

by Victoria, NC  
October 6, 2010

I was skeptical about this product, but it turns out that I really like it. It's a little dark for me, but I'm getting used to it. I was a little annoyed that the expiration date on the package was January 2011, which is kind of soon for a rare coffee drinker. Other than that, I like it and would probably buy it again. I hope they have a medium roast in decaf VIA sometime soon.

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VIA DECAF

by Krista, NJ  
October 6, 2010

Good product, but I would have loved to see the Columbian version in DECAF. The Italian is a bit too strong for me. But thanks for making VIA in DECAF.

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by Luann, WI  
October 9, 2010

too strong

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Great Product

by Cathy, CA  
October 14, 2010

My husband loves this product. It has made hotel room coffee so much more enjoyable.

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The coffee has not yet arrived.

by Lawrence, PR  
October 15, 2010

The opinions expressed above are based on my past experience.

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Decaf Italian Roast Coffee

by Terri, IL  
October 21, 2010

This is my favorite coffee. It's bold and a true Starbucks flavor, and I enjoy in the evening since it's decaf! Just as delicous as the Starbucks inhouse coffee! Thank you. Terri

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great in a pinch

by Juanita, FL  
October 22, 2010

I like to have a box of this around just in case I run out of my usual SB blend. For an instant coffee, it's not bad at all, in fact it's rather tasty. It's not weak nor does it have an acid aftertaste. I also like the fact that you can make it quick and it's ready to go when you are.

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by James, IN  
October 23, 2010

Need an extra bold that's decaf -- could only find on the internet

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by BA, NY  
November 2, 2010

I just love this coffee.

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VIA Decaf

by Richard, AE  
December 20, 2010

Great taste for an evening or late night cup of coffee - love the size and ease of making a quick cup.

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Decaf VIA

by Stephanie, MI  
December 25, 2010

I rarely drink decaf, so the VIA packs are perfect to make a cup when I need one.

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When you are on the go

by ANGELA, VA  
March 1, 2011

The quick fix to give yourself a boost anytime of day.

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Starbucks VIA Decaf

by STEVEN, CA  
April 14, 2011

I am totally satisfied with the VIA decaf product. I make two cups of coffee a day at work and occasionally one in the morning before work. I like making it with hot milk and a packet of Splenda for a latte-type drink. It tastes great - not as good as the fresh brewed I get at my neighborhood Starbucks - but I am happy with it.

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VIA Excellent instant coffee

by Vicki, OR  
May 27, 2011

I'm spoiled by VIA decaf and seldom brew coffee anymore! VIA tastes great and it's so simple and no mess. Great at home, the office, camping and traveling. I love it!

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by Gene, CA  
May 30, 2011

good stuff

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Smooth and Tasty

by Judi, CA  
May 30, 2011

This is excellent flavor for an instant decaf and good for a pick me up taste in the evenings!

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Quantity

by JoAnn, PA  
June 29, 2011

Would prefer if this came in a 50-pack option

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