Rating Snapshot (78
ratings)
12-servings Starbucks VIA® Ready Brew Decaf Italian Roast Coffee by Starbucks Coffee
Size: 12 Servings A big, bold, full-bodied cup of coffee, with an aroma that lingers all day. Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water....; See complete description »
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Size: 12 Servings
A big, bold, full-bodied cup of coffee, with an aroma that lingers all day.
Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different - it's full bodied and flavorful, just like the Stabucks® coffee you know and love.
We know. We say the words "instant coffee" and you immediately think of something lifeless and flat. No smell. Even less taste.
We're about to change all that. Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIA® Ready Brew and add water. Let the coffee brew 10 seconds, stir, breathe it all in and enjoy.
When we set out to create Starbucks VIA® Ready Brew, we wanted an outstanding cup of coffee that we could enjoy anywhere, at any moment. And now with the launch of Starbucks VIA® Decaf Italian Roast “anytime” includes those occasions that call for the rich, bold taste of coffee – but not the caffeine. Sharing with guests after a dinner party? Relaxing on your red-eye flight? Rushing off to an afternoon meeting? You’ll find all of these situations (and a thousand more) are perfect for our high-quality, 100% arabica, naturally decaffeinated instant coffee.
It's all about the taste... Read the early reviews...
FAST COMPANY'S "10 biggest java junkies"
SMART MONEY "We sampled VIA for ourselves."
It's not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% arabica and ethically sourced. Isn't it wonderful? There's now an instant coffee that you can start a whole new tradition with.
A big, bold, full-bodied cup of coffee, with an aroma that lingers all day.
Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different - it's full bodied and flavorful, just like the Stabucks® coffee you know and love.
We know. We say the words "instant coffee" and you immediately think of something lifeless and flat. No smell. Even less taste.
We're about to change all that. Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIA® Ready Brew and add water. Let the coffee brew 10 seconds, stir, breathe it all in and enjoy.
When we set out to create Starbucks VIA® Ready Brew, we wanted an outstanding cup of coffee that we could enjoy anywhere, at any moment. And now with the launch of Starbucks VIA® Decaf Italian Roast “anytime” includes those occasions that call for the rich, bold taste of coffee – but not the caffeine. Sharing with guests after a dinner party? Relaxing on your red-eye flight? Rushing off to an afternoon meeting? You’ll find all of these situations (and a thousand more) are perfect for our high-quality, 100% arabica, naturally decaffeinated instant coffee.
It's all about the taste... Read the early reviews...
FAST COMPANY'S "10 biggest java junkies"
SMART MONEY "We sampled VIA for ourselves."
It's not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% arabica and ethically sourced. Isn't it wonderful? There's now an instant coffee that you can start a whole new tradition with.
Customer Reviews
Recommended By 96% of Reviewers
Rated a "Good Value" By 85% of Reviewers
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Wonderful for Iced Coffees
by Brad, VA
April 13, 2010
I love the Starbucks VIA Ready Brew Decaf Italian Roast Coffee as a quick, bold, great tasting cup of coffee when I can't get to a Starbucks. I get the Starbucks experience in my own home. I especially love them for making Iced Coffees throughout the day because they blend well, they keep their flavor, and they are strong. With VIA's I don't have to worry about brewing a cup, then letting it cool, and then worrying about the ice diluting the drink. They make a perfect Iced Coffee, and with the decaf, it's still great flavor, without the caffeine, so I can have as many as I want!
6 of 6 users found this helpful. Was it helpful to you? Yes | No Report Violation »Convenient and Starbucks quality
by Thomas, NM
July 9, 2010
Particularly nice to have some of these on-hand. And a huge improvement over the standard office coffee. A few coffee packets offered to coworkers goes a long ways towards building good will.
4 of 4 users found this helpful. Was it helpful to you? Yes | No Report Violation »Decaf Italian Roast Instant Coffee
by Mariel, ID
March 8, 2011
The coffee is delicious. It is the CLOSEST to brewed coffee I've ever had in an instant. Price is too high ... I only use this coffee very sparingly. You need to bag and sell this type of coffee in 1lb. bags. The 'sticks' are annoying, but that is all we have available to us right now.
4 of 4 users found this helpful. Was it helpful to you? Yes | No Report Violation »
by charles, NY
April 8, 2011
Lower prices for bulk purchases would be nice and expand the decaf line too!
4 of 4 users found this helpful. Was it helpful to you? Yes | No Report Violation »VIA Ready Brew Decaf Italian Roast Coffee
by Anonymous, IL
April 11, 2010
My son gave me the Starbucks Via Ready Brew mug and Decaf coffee at Christmas. I love the convenience and rich flavor of this coffee! I have drunk this coffee daily. It's great at work when you just want to grab a quick cup of coffee; it's great at home when you only need one cup and do not want to take the time to brew a full pot. I suggest your selling this by the jar, as well as the individual envelopes. Great coffee!
3 of 3 users found this helpful. Was it helpful to you? Yes | No Report Violation »Convenience & Great Taste
by Cynthia, FL
April 15, 2010
A Miracle That someone has (at last) came up with a truly fine instant for a cup of heavenly decaf bold. The Regular is also Wonderful!
3 of 3 users found this helpful. Was it helpful to you? Yes | No Report Violation »Love it! Nice and easy for a cup of decaf.
by Jean, MA
June 7, 2010
Great flavor, so easy to make a cup of decaf. All I need is hot, hot water. I first tried to pour the coffee right from the package into a hot steaming cup of water, and the grounds are so fine, the steam melted them to the opening of the pack, blocking the grounds. Now I put my grounds in the mug first, then add the water. It's excellent coffee, and easy for me, because I have no use for whole pots of coffee.
3 of 3 users found this helpful. Was it helpful to you? Yes | No Report Violation »Preference for instant coffee
by Nancy, MI
June 8, 2010
I would rather be able to get instant coffee in a bottle, because then I could use any size cup I want, not just an 8 ounce cup. Most mugs are bigger than that.
3 of 3 users found this helpful. Was it helpful to you? Yes | No Report Violation »Convenient
by Anonymous, CA
June 28, 2010
This instant decaf is very good, but I wish you would offer it at Costco like you do the caffeinated VIA. It is very convenient. I just took it to Europe with me, so I could enjoy it every morning.
3 of 3 users found this helpful. Was it helpful to you? Yes | No Report Violation »
by Angela, VA
July 26, 2010
Starbucks VIA Ready Brew Decaf is delicious! It's quick and easy to make and tastes just like the store version. Love it!
3 of 3 users found this helpful. Was it helpful to you? Yes | No Report Violation »Decaf Coffee
by Kathleen, AZ
January 1, 2011
Glad to see you have this in decaf. I wish you had more flavors in decaf so I could enjoy those too! Some of us are really sensitive to caffiene so appreciate a variety of decaf products.
3 of 3 users found this helpful. Was it helpful to you? Yes | No Report Violation »Great taste for Decaf
by Nancy, AE
January 22, 2011
I like having a cup of coffee in the evenings and this is perfect for an occasional cup - I cannot sleep at night if I drink cafeine so it is nice to have the option of a decaf.
3 of 3 users found this helpful. Was it helpful to you? Yes | No Report Violation »Amazing
by Neil, VA
March 27, 2010
Cannot believe this is an "instant" type coffee! It's not a real brewed cup of coffee but it is very close.
2 of 2 users found this helpful. Was it helpful to you? Yes | No Report Violation »Via Decaf
by Barbara, MS
March 27, 2010
It's a little bit strong for my tastes, but I love the convenience of having the individual decaf packets. I just add more water than recommended to tone down the taste.
2 of 2 users found this helpful. Was it helpful to you? Yes | No Report Violation »Rich flavor in Decaf
by Janice, VA
April 10, 2010
I really enjoy the bold flavor of the VIA Decaf. It has been hard to find a rich coffee to have in the afternoon without the caffeine. This is a favorite of mine.
2 of 2 users found this helpful. Was it helpful to you? Yes | No Report Violation »Good Value
by Linda, WA
April 19, 2010
I'd like to see the price lower on this product, think you would sell more.
2 of 2 users found this helpful. Was it helpful to you? Yes | No Report Violation »GOOD JOB!
by Andrea, TX
May 6, 2010
Starbucks did a good job in developing this product. It is rich and flavorful, yet very convenient to use. Wish it was a little less expensive, but would definitely recommend it.
2 of 2 users found this helpful. Was it helpful to you? Yes | No Report Violation »Starbucks VIA™ Ready Brew Decaf Italian Roast
by Robert, WA
June 7, 2010
I am glad that you have VIA available in a decaf roast. I do wish, however, that it was available in something other than Italian Roast.
2 of 2 users found this helpful. Was it helpful to you? Yes | No Report Violation »genius
by Anonymous, OR
June 22, 2010
I love both decaf and regular. I will never be without one or two of these...so great fro travel!
2 of 2 users found this helpful. Was it helpful to you? Yes | No Report Violation »Wonderful flavor
by Jacqueline, WA
July 9, 2010
I don't use instant coffees. However, this product is so good I will definitely use it, especially for travel to use in place of those generic hotel packs, which are usually very weak. Hopefully in the near future Starbuck's will offer other (Decaf) varieties.
2 of 2 users found this helpful. Was it helpful to you? Yes | No Report Violation »
