A big, bold, full-bodied cup of coffee, with an aroma that lingers all day.
Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different - it's full bodied and flavorful, just like the Stabucks® coffee you know and love.
We know. We say the words "instant coffee" and you immediately think of something lifeless and flat. No smell. Even less taste.
We're about to change all that. Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIA® Ready Brew and add water. Let the coffee brew 10 seconds, stir, breathe it all in and enjoy.
When we set out to create Starbucks VIA® Ready Brew, we wanted an outstanding cup of coffee that we could enjoy anywhere, at any moment. And now with the launch of Starbucks VIA® Decaf Italian Roast “anytime” includes those occasions that call for the rich, bold taste of coffee – but not the caffeine. Sharing with guests after a dinner party? Relaxing on your red-eye flight? Rushing off to an afternoon meeting? You’ll find all of these situations (and a thousand more) are perfect for our high-quality, 100% arabica, naturally decaffeinated instant coffee.
It's all about the taste... Read the early reviews...
FAST COMPANY'S "10 biggest java junkies"
SMART MONEY "We sampled VIA for ourselves."
It's not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% arabica and ethically sourced. Isn't it wonderful? There's now an instant coffee that you can start a whole new tradition with.