In the 1960s, red velvet cake was the rage in the Deep South. Since then, I've made the same cake in other intense hues, including a crimson red velvet heart for Valentine's Day, blue velvet for an Elvis theme party, emerald green velvet for my mother's St. Patrick's Day birthday, and a doll- shaped purple velvet cake covered in amethyst-tinted frosting for my sister's February birthday. Alternatives to the traditional cream cheese frosting include buttercream or powdered sugar frosting.