While much of the attention remains focused at the national policy level, the real story is taking place in states and communities all over the country, where people are attempting to “take back” their food supply from greedy corporations. Too often media accounts of this heated debate portray the food industry as being “part of the solution,” missing the behind-the-scenes struggles.
Appetite for Profit describes food industry lobbying, front groups, and other tactics that operate to undermine nutrition policy in schools and elsewhere. It explains how to counter attack. Additionally, this book tells how to see through corporate promises; illustrates the importance of rhetoric to control the debate; informs how to respond; celebrates the unsung heroes in the fight; and provides reliable resources on how to get involved. This enlightening book provides hope with real-life examples of winning strategies and a road map for reform.