I originally purchased this scale to simplify breadmaking -- rather than measure out over four cups of flour, I like the simplicity of pouring it in until the mass is correct. Since then, however, I've come to prefer cooking with weights instead of volumes, and I now know why my friend in Ireland is so fond of measuring with her kitchen scale. I use it for flour, butter (and can now buy butter in bulk, I don't need the measurement paper!), spices, all sorts of things. My husband expected this to be one of those kitchen tools that goes up on a high shelf 95% of the time, but we are using it almost every time we cook.
The scale measures either English or Metric units, and is simple to use. It tares quickly, measures accurately, and is simple to clean. My only critique is that the buttons are a little bit small, but that does not impair the use.