Gold Medal Flour has been a baking mainstay in American homes for 125 years. In celebration of this milestone, the Betty Crocker Kitchens have teamed up with Gold Medal to present 150 great-tasting recipes using America’s favorite flour. Betty Crocker Baking for Today showcases an array of scrumptious, time-honored classics as well as fresh, new options the whole family will enjoy.

With recipes like Honey-Whole Wheat Bread and Fudge Brownie Pie, baking from scratch has never been easier or more satisfying. And, 60 full-color, contemporary photographs highlight the freshness and charm of the baked goods. Complete chapters on main courses, cookies, cakes and pies, baking with kids, breads and biscuits, regional favorites, and more offer just the right blend of old and new traditions for today’s busy cooks. Measuring tips, information on different kinds of flour, high altitude directions and other how-to’s help ensure great results every time. And, in tribute to Gold Medal Flour’s rich heritage, there’s a brief history of the award-winning flour and its evolution into a kitchen essential.

Complete with a stylish contemporary design and 60 full-color photographs, this book will help cooks rediscover Gold Medal Flour and make the most out of this versatile pantry staple–whatever the meal or the occasion. And to make sure home cooks know about the book, General Mills will advertise it on tens of millions of Gold Medal Flour bags!