The #1 bestselling author of The Fat Smash Diet and The 4 Day Diet creates an exciting eating plan for the reluctant or done-every-diet-out-there dieter. With Eat, Dr. Ian Smith has created a diet book in the flexible spirit of Mireille Guiliano’s French Women Don’t Get Fat or Michael Pollan’s The Food Rules: it doesn’t dictate quantities, portion sizes or verboten foods. Instead, it intelligently and persuasively lays out the ten simple rules anyone can internalize and follow in any situation for stress-free weight loss and lifetime maintenance.

Dr. Ian’s rules are straight-forward and simple: once a reader understands why whole wheat bread is almost nutrition-free, but whole grain bread is a magic food; why soda--both regular and diet--can sabotage any diet; why “diet” food may be having a distinctly non-dietetic effect, Eat will become their bible. Fans everywhere will ask each other: “You look thinner—are you doing Eat?”

Dr. Ian’s Ten Simple Rules for Good Eating:

• Choose Color
• Go Organic Only Selectively
• What’s the Natural State?
• Size Matters
• Gorge at the Protein Bonanza
• Tap the Power of Awesome Carbs
• Taste Matters
• Sharpen Your X-Ray Eye for Hidden Calories
• Whole Grains All the Time
• Drink Smart (Don’t Let Liquids Wash Out Your Good Eating)