Privacy Policy

At, we want you to know how we collect, use, share and protect information about you. By interacting with, you consent to use of information that is collected or submitted as described in this privacy policy. We may change or add to this privacy policy, so we encourage you to review it periodically. To help you track the changes, we include a history of changes below. is a wholly-owned subsidiary of Target Corporation.

1. What Personal Information is Collected?

Types of personal information we collect include:

  • Your name
  • Your mailing address
  • Your e-mail address
  • Your phone (or mobile) number
  • Your drivers' license number
  • Your credit/debit card number
  • Your purchase/return/exchange information
  • Your registry event information
  • Your date of birth or age
  • Your interests and product preferences
  • Your friend’s names, e-mail addresses, and mailing addresses
  • Messages you write when you send recipes

If you choose not to provide personal information we may not be able to provide you with requested products, services or information.

Automated Information Collection Automated Collection

We and our service providers use cookies, web beacons, and other technologies to receive and store information whenever you interact with our website through your computer or mobile device. This information, which includes the pages you visit on our site, which web address you came from, the type of browser/device/hardware you are using, , search terms and IP-based geographic location, helps us customize your website experience and make our marketing messages more relevant. This includes content presented on another website or mobile application. These technologies also enable us to provide features such as storage of items in your cart between visits, to improve site design, product assortments, and customer service.

In order to provide the best guest experience possible, we also use these technologies for reporting and analysis purposes, including how you use our website and the performance of our marketing efforts.

Third-Party Automated Collection participates in online behavioral advertising (OBA), also known as interest-based advertising. We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online.

We allow third-party companies to collect information when you visit our website and to use that information to serve ads for products or services or for the products or services of other companies when you visit this website or other websites. These companies collect non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, MAC address, cookie and session ID) and personally identifiable information (e.g. IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie or a third party web beacon to collect this information.

At this time, we do not respond to browser “do not track” signals, but we do provide you the option to opt out of behavioral advertising. To learn more about OBA or to opt-out of this type of advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website.

Social Media Widgets includes social media features, such as the Facebook Like button and the Google Plus, Pinterest, and Twitter widgets. These features may collect information about your IP address and which page you’re visiting on our site, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.

Information from Other Sources

We collect data about you that’s publicly available. For example, information you submit in a public forum (e.g. a blog, chat room, or social network) can be read, collected, or used by us and others, and we may use it to personalize your experience with us. You are responsible for the information you choose to submit in these instances.

We also obtain information about you from other third parties. For instance, we obtain information from companies that can enhance our existing guest information to improve the accuracy and add to the information we have about our guests (for example, by adding or updating address information).

Our collection of these types of information improves our ability to contact you and increases the relevance of our marketing by providing better product recommendations or special offers that may interest you.

2. How is Your Information Used?

In addition to the uses described elsewhere in this privacy policy, examples of how we use the information we collect include:

Product and Service Fulfillment

  • Fulfill and manage purchases, orders, payments, returns/exchanges, or requests for information about our products and services on our, website and mobile website, or to otherwise serve you
  • Connect with us regarding guest service via our contact center, or on social media platforms Administer sweepstakes and contests Our Marketing Purposes
  • Deliver catalogs coupons, newsletters, receipt messages or other offerings by mail, e-mail, mobile, and social media
  • Provide interactive features of the website and other information regarding products, services and promotions

Internal Operations

  • Improve the effectiveness of our website and marketing efforts, merchandise selections, guest service, and overall shopping experience
  • Conduct research and analysis, including focus groups and surveys
  • Perform other business activities as needed, or as described elsewhere in this policy

Fraud Prevention

  • To prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business

Legal Compliance

  • For example, assist law enforcement and respond to legal/regulatory inquiries

3. How is Your Information Shared?

Target Corporation

We share the information we collect within Target Corporation, which includes all Target subsidiaries and affiliates.

Target Corporation may use this information to offer you products and services that may be of interest to you.

Target Corporation owns Target Stores and Target web sites. Target Corporation subsidiaries and affiliates include, but are not limited to: Target Bank, Target Canada, Target Commercial Interiors, TCC Cooking Co. ( and CHEFS Catalog) and Dermstore LLC (,, and

Service Providers

We may share the information we collect with companies that provide support services to us (such as a printer, e-mail, mobile marketing, analytics providers, web hosting providers, call center service providers, sweepstakes vendors, payment processors, coupon delivery vendors, or data enhancement provider) or that help us market our products and services. These companies may need information about you in order to perform their functions.

These companies are not authorized to use the information we share with them for any other purpose.

Legal Requirements

We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; or to protect the rights, property or safety of our company, our guests or others.

Elsewhere at Your Direction

At your direction or request, we may share your information. For example, if you create a gift registry or shopping list and elect to make it available to the public, your information will be accessible on our website, mobile or social applications, and in our stores.

Sharing with Other Companies (for their marketing purposes) may share your personal information with other companies, or organizations which are not part of or Target Corporation. These companies and organizations may use the information we share to provide special offers and opportunities to you. To opt out of our sharing of your personal information with such companies and organizations go to the Choice section of this privacy policy.

Sharing Aggregate Information with Third Parties

We may share aggregate information (information that does not directly identify an individual) with third parties for lawful purposes.

Business Transfers

If some or all of our business assets are sold or transferred, we may transfer the corresponding information regarding our guests. We also may retain a copy of that guest information.

4. What Choices Do You Have?

Postal Mail

If you do not wish to receive catalogs, coupons, and other promotional mail, contact us:

  • By e-mail. Send an email request to Customer Service
  • By postal mail. Please include your email address and mail your request to us at 4086 Del Rey Avenue, Marina Del Rey, CA 90292: Attention: Customer Service.
  • By phone. Call toll-free at (800) 663-8810 in the USA and Canada or (310) 664-1275 outside USA and Canada.


Upon ordering or creating an account at, you will receive promotional e-mails from You always have the ability to "opt-out" or stop receiving promotional e-mails by clicking the unsubscribe link in the email, logging into your account and managing your preferences, or contacting Customer Service here or via phone at 800-663-8810.

If you choose to "opt-out," we will stop sending you promotional e-mails, but will still send you order confirmations and shipping notice emails.

Sharing with Other Companies (for their marketing purposes)

If you do not want to share information about you with other companies (for their marketing purposes) contact us:

  • By e-mail. Send an email request to Customer Service
  • By postal mail. Please include your email address and mail your request to us at 4086 Del Rey Avenue, Marina Del Rey, CA 90292: Attention: Customer Service.
  • By phone. Call toll-free at (800) 663-8810 in the USA and Canada or (310) 664-1275 outside USA and Canada.


The help function of your browser should contain instructions to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time. If you set your computer to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of the features (i.e. you will be able to browse the site, but may not be able to make a purchase).

Third Party Cookies

To opt out of third-party cookies used for online behavioral advertising purposes, visit the Network Advertising Initiative website and the Digital Advertising Alliance website.

Other web site analytics services – for example, Site Catalyst by Adobe Analytics provides services that analyze information regarding visits to They use cookies and web beacons to collect this information.

  • To learn about Adobe Analytics privacy practices or to opt out of cookies set to facilitate reporting, click here

California Residents

If you are a California resident and have an established business relationship with you can request a notice disclosing the categories of personal information shared with third parties, for the third parties’ direct marketing purposes, during the preceding calendar year. To request a notice, please submit your request to:

Attn: California Shine the Light Inquiry

4086 Del Rey Avenue

Marina Del Rey, CA 90292

Please allow 30 days for a response.

5. How Do You Access and Update Your Personal Information?

To review, change or update information, as it pertains to our newsletters, you have several options:

  • On the Site. Click on the "Help" button at the top of the home page and then on Modify My Subscription under “ Newsletter” to change your information.
  • By e-mail. Send an email request to Customer Service
  • By postal mail. Please include your email address and mail your request to us at 4086 Del Rey Avenue, Marina Del Rey, CA 90292: Attention: Customer Service.
  • By phone. Call toll-free at (800) 663-8810 in the USA and Canada or (310) 664-1275 outside USA and Canada.

6. How is Your Personal Information Protected?

Security Methods

We maintain administrative, technical and physical safeguards to protect your personal information. When we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information. However, no e-commerce solution, website, database or system is completely secure or “hacker proof.” You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

E-mail Security

"Phishing" is a scam designed to steal your personal information. If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. We will never request your password, user name, credit card information or other personal information through e-mail.

Children’s Personal Information

We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect personally identifiable information online from children under the age of 13. If a child under the age of 13 has provided us with personally identifiable information online, we ask that a parent or guardian contact us or call (800) 663-8810 in the USA and Canada or (310) 664-1275 outside USA and Canada.

7. How Do You Contact

By Postal Mail:

4086 Del Rey Avenue

Marina Del Rey, CA 90292

By Phone: Call toll-free at (800) 663-8810 in the USA and Canada or (310) 664-1275 outside USA and Canada.

By E-mail: Send an email request to Customer Service

8. Privacy Policy Revisions

Last update: 12/30/2013

December 2013 Added information about Online Behavioral Advertising

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