Once simply for food, lunchboxes quickly became marketing tools to major corporations facing slumping sales after WWII. They survived by stamping their plain metal pails with icons like Mickey Mouse and Roy Rogers--and the rest was history.
Over the years countless other icons and images appeared on lunchboxes, making them the fashion statement of a generation. Remember the Bionic Woman? The Dukes of Hazard? Darth Vader? Take a trip down memory lane with Lunchbox-- packed with stunning color photos and lots of light, fun information--and relive what is still considered a must-have accessory for the hip and trendy.