History of Tazo
Founded in 1994 by Steven Smith, Tazo is the result of his 27 years' experience
in the tea industry, and his belief that the tea category was ripe for change. The
philosophy behind Tazo was to deliver the best tasting product available. Tazo teamakers
paid little notice to the cost of raw ingredients, feeling the consumer would pay
more for better quality tea with more interesting flavors.
Believing that the basic concept of tea held little charm for most Americans, Smith
drew on historical information, creative inspiration and his own vast knowledge
of teas and herbs to blend an exotic array of imaginative flavors. The end result
elevated tea to a new level of quality.
To date, Tazo has created over 80 unique tea, fruit and herb concoctions that redefine
tea as a beverage for our time. It is arguably the most innovative tea brand in
the world, on the strength of its combination of quality teas and botanicals, and
a carefully controlled blending process.
The name Tazo has roots in many civilizations. Tazo actually means "river of life"
in the Romany Gypsy language, and was used as a toast to life by ancient Greeks.
Tazo also means "fresh" in several Hindi dialects. In ancient Babylonia, Tazo was
a rejuvenating elixir thought to have magical properties.
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