The founder and CEO of Susan G. Komen for the Cure tells the moving and inspirational story of her transformation from bereaved sister to the undisputed leader of the ongoing international movement to end breast cancer.
Promise Me is a poignant memoir of Nancy Brinker's unshakable commitment to her late sister, Susan G. Komen, and the phenomenal global impact that she has had in pursuing her life's purpose: to end breast cancer. This book will show how Susan G. Komen for the Cure began as a private passion and gradually grew into a cause-marketing juggernaut that is arguably the most influential health advocacy organization in the world. SGK has raised billions of dollars for research and helped to increase the five-year survival rate for breast cancer from 74 percent in 1980 to 98 percent today. It also managed to turn a simple pink ribbon into an internationally recognized icon of hope. The continued relevance of Brinker's mission, and her unflagging commitment to seeing it fulfilled, was underscored as recently as late 2009 when a controversy erupted over a government task force's recommendations that cast doubt on the usefulness of mammograms--a debate that prompted Brinker to take to the airwaves and editorial pages in a renewed effort to argue for more, not less, access to mammograms. Promise Me, whose publication will coincide with the 30th anniversary of Komen's death, will include the two sisters' emotional journey, Brinker's own struggle with breast cancer, compelling profiles of breast cancer survivors (captured on "pink pages" throughout the book), a historical overview of breast cancer and its treatment, a timeline of major developments and hoped-for successes, and a list of resources for women coping with breast cancer.