This coffee is called Cafe de Olla. The name is derived from the Mexican clay pot in which it is prepared. The piloncillo and cinnamon give it a flavor different from any other. Cafe de Olla is served in the morning, or on cold evenings after a traditional Mexican supper such as tamales or pozole. In rural Mexico, it is traditionallly served during a period of mourning, sometimes laced with a dash of hard liquor.