Successful marketing of orchard fruits starts long before the farmers’ market. It begins with the basics, such as where to farm and what to grow. The roots of success lie in fertile soil, well-spaced rows, good watering systems, and effective nonchemical control of weeds and pests. Once the trees bear fruit, there are other considerations, too: harvesting and postharvest care, crop storage and delivery, and retail and marketing decisions.

Storey’s Guide to Growing Organic Fruits for Market, by Danny Barney, addresses everything the commercial orchardist needs to know: how to meet organic standards and acquire certifications; how to select the right site and the right cultivars; how to design, maintain, prune, and harvest an orchard; and how to get fruits to market and deal with the business end of farming. Jam-packed with information, the book is a straightforward, easy-to-read blueprint for both a successful orchard and a successful business!