The Big Thirst: (Paperback) by Fishman, Charles
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Paperback; Published 2/14/2012; 400 Pages; ISBN 9781439102084
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Bringing readers on a lively, globe-trotting journey, Charles Fishman portrays the many awe-inspiring ways in which water runs our world while showing how conflicted and irrational our relationship to water is. Offering a wealth of intriguing, mind-opening revelations about our most precious resource--such as that any sip of water we take might have been slurped by a Tyrannosaurus Rex and that in the constellation Orion enough water is created every twenty-four minutes to fill all of Earth’s oceans and rivers sixty times--he shows that contrary to the many doomsday accounts, we have plenty of water, but we must learn to manage it better. Bringing vividly to life the powerful truth that all of the water problems the world is facing are local he reveals that even the most apparently intractable of them can be solved if a host of solutions being rapidly innovated are adopted, from the simple harvesting of rainwater to major breakthroughs in water efficiency being made by businesses such as Coca-Cola, Cambell’s Soup, and GE. Well on its way to becoming the bible for a new water consciousness movement, The Big Thirst is an inspiring exploration of the remarkable creativity we can bring to ushering in a new era of “smart water.”


