The Four-Day Win (Hardcover) by Beck, Martha Phd
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Hardcover; Published 11/21/2006; 256 Pages; ISBN 9781594866074
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Substitute a good habit for a bad one and stick to it for just 4 days, and it begins to feel normal. That's the surprising discovery that holds the key to lifetime weight control, according to life coach and New York Times best-selling author Martha Beck. Not a conventional diet or exercise program, The Four-Day Win combines evolutionary logic, psychology, and neuroplasticity (the ability of the brain to restructure itself, which suggests ways to reshape our bodies) with strategies and success stories--plus large doses of humor and an insightful, straightforward approach to teach the principles required to reverse weight issues.
Drawn from hundreds of hours interviewing weight losers--in both her discussions with private clients and her groundbreaking consulting work for Jenny Craig--Dr. Beck reveals:
Breaking down the weight-loss marathon into 4-day intervals, Dr. Beck provides effective strategies for changing me behaviors that make us fat. And if there is a relapse, readers take comfort in knowing they are just 4 days from turning it around.


