When it comes to experiencing wine, everyone seems to be an expert with an opinion--too dry, too sweet, too robust, too tangy. It’s easy to get caught up in thinking you have to enjoy an expensive bottle of wine because some expert tells you it’s good. But Wineocology is here to tell you it is not about what the experts have to say about wine. Rather Wineocology teaches you, the reader, how to taste, about how to differentiate the good from the bad from the downright awful for your own palate and enjoyment, and about how to become an expert wine-know.

Wineocology touches briefly on the three Vs of wine (viticulture, vinification, varieties) before getting to the meat of the book--the Simple Sommelier System, a comprehensive strengthening system for the senses. Through sight, smell, touch, and taste, you will learn how to observe wine, what factors to observe for each sense, and how to tie all of this information together to understand what wines work best for your palate, regardless of the price tag or outside reviews.